PHOENIZ, AZ — August 19, 2025 — DataBiologics, Inc., the leading unbiased authority on healthcare outcomes, today announced the appointment of Mr. Martin Cody as Executive Vice President of Sales. This strategic hire reflects the company’s commitment to scaling its footprint across multiple healthcare applications in the US and beyond while maintaining the clinical rigor and innovation that have made DataBiologics a trusted partner to premier healthcare organizations.
With over three decades of experience in healthcare SaaS, payer–provider data integration, GPO/IDN sales, and revenue cycle management, Mr. Cody is recognized for building high-performance sales organizations and forging enterprise-level partnerships. He has successfully launched new product lines into untapped markets, delivered double-digit ARR growth, and signed the largest enterprise contracts in company history at numerous organizations.
During his nearly six years at Madaket, the last two as SVP of Sales and Marketing, Mr. Cody was responsible for helping define the go-to-market strategy of the company’s automated payer enrollment platform and signing the first initial customers. He also helped design, launch, and sell the first partnership of the company’s newest offering, PDX, to help health systems and payers eliminate ghost networks and comply with provider data requirements within the No Surprises Act (NSA).
DataBiologics’ CEO, Leah Braddell, shares, “Martin’s ability to match customer pain points with valuable product solutions, combined with his deep respect for clinical leadership, makes him an ideal addition to our team. His appointment is a deliberate investment in our mission to empower healthcare providers with precise, actionable data and healthcare innovators with insights that can drive the future of healthcare outcomes.”
Mr. Cody has a proven record of achieving aggressive sales targets, leading teams through rapid market expansions, and securing strategic alliances that resulted in multimillion-dollar revenue gains. He has been instrumental in implementing scalable sales processes, creating partner ecosystems that drive long-term growth, and consistently exceeding performance metrics, demonstrating his deep commitment to customer success.
“DataBiologics has set the standard for evidence-based insights in clinical data intelligence,” said Mr. Cody. “We’re assisting physicians in making certain they aren’t left behind by the digital shift occurring in medicine right now and I’m excited to be a part of the transformation. My goal is to amplify that impact by expanding our partnerships and enabling more organizations to leverage real-world data for improved patient outcomes. It’s a privilege to join a company with such a driven team and a distinguished clinical and technical advisory board.”
Mr. Cody is an award-winning sales leader and former healthcare podcast host on leadership.
DataBiologics, Inc. is a healthcare platform that transforms real-world data into actionable insights driving transparency throughout the treatment experience. Leveraging its user-friendly patient data collection platform to effectively track and analyze patient outcomes for a wide array of treatments, DataBiologics is becoming the unbiased authority on healthcare outcomes. Clinicians use the platform to measure success, drive repeat business, and build a recognized reputation for exceptional patient care. Healthcare innovators use the platform to achieve more efficient outcomes insights, inform the innovation lifecycle, and accelerate adoption of effective solutions.
Contact: info@databiologics.com
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